In the context of compact living through inter-connected design of our products, services and experiences, offer tangible ways to respond to the rising cost of energy. Help people take sustainable actions that are easy and best fit into their daily lives.
Guiding the project vision, I have overseen planning, task delegation, and execution among team members.
Fostering harmony within the team of diverse cultures
Streamlining design process between UX and product team members along with conducting design thinking workshops with the team.
I was also involved in handling communication with our partner, Electrolux, translating stakeholder visions into actionable project tasks.
My role also extended to defining robust research strategies, including user interviews and observations.
Hands-on in crafting information architecture, user flows, wireframes, and UI designs.
Additionally, I create both physical and digital mockups for rigorous user testing, ensuring the validation of concepts for further development.
Recognising the collective nature of this team project, I grasp its significance on a global scale. The project gains added importance considering the widespread impact of energy price hikes, the repercussions of the COVID-19 pandemic on numerous businesses, and the subsequent Ukraine and Russia conflict.
My goal was to create a meaningful impact with this project, so I made it a priority to cultivate a strong sense of empathy within the entire team. To achieve this, I extracted keywords from the project brief and assigned the team to conduct online research, observations, and engaging conversations with friends and family on relevant topics.
To kick off the project on a positive note, I encouraged team members to personalise their involvement by choosing their own smileys on the Miro board depicted below. This approach aimed to infuse a sense of fun and personal connection from the outset of our collaborative efforts.
This approach significantly facilitated our team's seamless immersion into the project, transforming us into experts in our respective topics through thorough research. This process allowed us to uncover our individual interests within the project, contributing to sustained team motivation. With a wealth of data at our disposal, we transitioned to the next phase of sense-making.
Our first step involved summarising information into key sentences, leading us to construct an affinity map. By identifying common patterns from these key sentences, as illustrated below, we were able to visually organise our insights and lay the groundwork for informed decision-making.
However, this approach didn't yield concrete results, leaving us uncertain about the direction we were heading. The team experienced confusion and demotivation, prompting me to have a quick conversation with Weijia, my co-manager. Together, we decided to explore a new research tool called the "Problem Tree" to inject fresh insights and clarity into our project.
Intrigued by the concept, I envisioned a way to infuse enthusiasm into our synthesis workshop, ensuring ongoing team motivation and productivity. To achieve this, I introduced a playful template I named the "Garden of Problems." Here, we labeled the leaves as "effects," the trunk as "problems," the roots as "underlying causes," and the fruits as the "emotions" of people. This creative approach not only heightened engagement but also provided a novel perspective to our synthesis process.
This process greatly helped us in categorizing the above insights and discerning patterns. In conclusion, we were able to identify the overarching issues prevalent in today's world. The findings were remarkably surprising to the team, and collectively, we resonated with them on a deep empathetic level.
To gain deeper insights into users' habits and the motivations behind them, we initiated user interviews. I promptly crafted a user interview protocol, precisely defining our target audience. Subsequently, we meticulously planned the logistics for the interviews, selected appropriate venues, and began screening users to enhance the efficiency of the interview process.
Want to reduce the consumption of resources in our daily lives.
How to encourage minimalist habits/behaviours ?
How to make daily tasks less burdensome (playful aspect) ?
How to make daily life less expensive ?
A product/ service that gives eco friendly habits.
Understand what's pushing people away from minimalism ?
Understand what's pushing people away from being sustainable ?
Understand people habits at home, the needs of energy
Understand ways people organise their everyday life around food consumption, clothes care, home wellness and interior.
In addition to interviews, we seized the opportunity to conduct observations within the homes of our target users, providing valuable insights. This firsthand experience deepened our understanding of compact living and illuminated potential challenges that we might encounter.
As our understanding deepened, the driving forces behind global urbanization became clearer. With over 60% of the younger population gravitating toward urban areas and rising prices prompting a shift to more compact housing, the trend towards reducing living space became apparent.
We conducted a total of seven interviews spanning various age groups, from 18-year-olds to senior citizens. To distill the insights gained from these interviews, we embarked on the synthesis process. Our goal was to create a persona that effectively communicates user experiences, sharing their pains and gains with our partners, Shreya and Mathieu from Electrolux.
To craft this persona, we leveraged the empathy mapping UX tool, systematically identifying user pains, gains, and motivations. This strategic approach ensures a comprehensive and nuanced understanding of our users, aiding in the development of solutions that truly resonate with their needs.
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Achieve sustainable goals
Being mentally stable to make me more self sufficient
Breath fresh air
Find means to be more hygeinic
Struggling to consume less water
Struggling to consume less electricity
Struggling to take care of indoor plants
Difficulty to keep the place tidy
Ashamed to invite friends
We've gathered significant insights from the "problem tree," shedding light on users' lack of awareness in their habits. Building upon these findings, the team has identified recurring patterns from the interviews. It's become apparent that certain issues are interconnected; for instance, users unknowingly increase energy consumption by taking long, hot showers during winter. Recognizing these correlations, we took the next step and developed an insight matrix. This tool allows us to score and comprehend the key factors contributing to major problems for the users.
By now we have the major insights from ‘problem tree’ that speaks about users lack of awareness in their habits and now we also have these insights from the interviews and by now the team could already imagine many point repeating and the causes for the problems are interlinked with each other (example: users take long hot showers during winter unknowingly increasing the cost of energy consumption). So we further decided to create an insight matrix to score and understand what are the things that causes major problems to user.
While working as a full-time UX designer at Gaian Solutions, I undertook this project, tasked with creating the initial Pretotype to assess the idea leveraging ATSC 3.0 technology. The project's focus was on designing a navigation system seamlessly integrable into car infotainment systems.
Facilitated creativity through brainstorming workshops, fostering a collaborative environment within the team.
Conducted interviews and group discussions with stakeholders to translate the project's vision into a tangible pretotype.
Established effective collaborations between UI designers and front-end developers, facilitating knowledge transfer.
Defined user flows and information architecture for the cockpit interface.
Designed the cockpit interfaces with a focus on cognitive ergonomics and accessibility.
Designed 117 weather icons to represent various driving scenarios, considering factors like warning type, severity, and proximity.
Designed micro-interactions to make the user experience on the cockpit UI simple and intuitive.
This concept evolved into a comprehensive business proposal, presented to Audi at both NAB and CES 2019.
Researched, defined, and streamlined information architecture and navigation for multimedia interfaces for Renault Embleme.
Worked on designing and refining the user interface for Embleme onboarding system, creating interactive Figma prototypes with integrated micro-interactions.
Conducted user observations, interviews, and market trend studies to inform design decisions, followed by user testing.
Led a team in the “Renault Super Vision 2030” project, managing the design process and integrating AI logic and physical mockup.
Created high-fidelity prototypes, graphics, and animations for user interfaces, including physical 1:1 cockpit cardboard mockups.
Worked closely with cross-functional teams, including sound designers, engineers, and external designers, to align on project specifications.
Employed an agile methodology with weekly sprints, ensuring continuous progress and iterative improvements in projects and presented concepts and designs to senior stakeholders along with project chiefs
Proposed solutions to reduce visual load, driver's distraction in human-machine interactions (HMI), incorporating AI agent logic and user centred design principles for 2035 driving Experience.
Hello, and welcome! I’m Abdul Hadi, an Interaction and Service designer with a deep-seated passion for the automotive industry, currently seeking opportunities to shape the future of mobility and driving experience from January 2025.
Cars, technology, and human interaction have always inspired me, driving my curiosity to explore innovative ways people connect with machines.
My journey into automotive design began during my undergraduate years, where I discovered the profound impact design can have on driving experiences. Since then, I’ve cultivated a unique worldview centred on understanding the “who” and “why” behind everything. Whether it’s analyzing behaviors, emotions, and motivations in social setups or optimizing human-machine interactions, I prioritize empathy as the cornerstone of meaningful, user-centric design.
Over the years, I’ve taken on leadership roles in cross-functional teams, seamlessly blending business, technology, and design. From conducting user research to creating personas, Problem definition, ideating solutions, and testing prototypes, I thrive on uncovering insights that elevate human experiences. My collaboration with global teams at industry leaders like General Motors, Electrolux, Airbus and Renault has sharpened my ability to design solutions that bridge cultural nuances and cutting-edge technology.
At the heart of my work lies the belief that innovation begins with collaboration. I’ve led design-thinking workshops that have fostered creativity and problem-solving among diverse teams, culminating in impactful outcomes, including projects showcased at international auto shows and beyond.
Outside work, my love for travel fuels my creativity, offering opportunities to immerse myself in diverse cultures and perspectives. It’s a joy to see the world through different lenses—both human and automotive. Oh, and you might catch up with my cat Leo below :)
" Hello, my name is Abdul Hadi. As a designer for 5 years including multiple roles I decided to take a break for my education and now I am looking for 20 to 24 weeks diploma internship in interaction and service design management. Please feel free to contact me for internship offers. I am available from beginning of February 2024. "
Hello, My name is Abdul Hadi & I am multidisciplinary designer passionate about technology, cars and human beings :)
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" Open my website on
your laptop to immerse
into my projects "
